Free Your Marketing Team from Excel!
“Surprisingly, many marketing analysts still spend up to 80% of their time constructing complex Excel spreadsheets for planning campaigns and producing analysis. Your marketing analysts have become experts in Excel. They spend the bulk of their time struggling to obtain and clean the data needed to feed their complicated spreadsheets.”
A time-consuming, error-prone process, to be sure. Is this the view you have of your Marketing Team?
Now . . . direct mail, catalog and ecommerce marketers can slash effective campaign planning from days to minutes using our field-proven Campaign Management Solution – Promotion Planning and Analysis (PPA).
The PPA is a best-practice based campaign planning and reporting system. For an experienced marketing staff, it frees your personnel from time-consuming spreadsheet construction and manipulation, while eliminating computation errors. For a less experienced staff, the PPA guides team members through a highly structured, best-practices environment effectively training them to become efficient campaign planners.
The KSSI Campaign Management Solution delivers:
- Complete, best-practice based plans for direct mail, catalog, email, organic search and pay-per-click (PPC) campaigns in minutes, instead of days
- Time-saving creation of campaign plans for an experienced marketing staff, without time-consuming spreadsheet creation and manipulation through alternate test scenarios
- Best-practice based plan creation for inexperienced marketing staff, guiding personnel step-by-step through development of accurate, effective promotion plans
- Virtually error-free campaign plans, far more reliable than Excel spreadsheets subject to hidden formula errors
- Optimization feature that automatically builds promotion plans based on past performance and user assumptions
- Plan Audit feature that finds strong performing segments inadvertently omitted from the campaign plan
- Up to five versions of each Campaign plan
- Integrated with your marketing database, providing up-to-date current and forecasted performance
- Ease of data exchange with service providers, list brokers and other resources
“Now that’s a competitive edge!”
“Campaign management is the foundation of Integrated Planning – the process whereby each functional area of your business uses the same key planning data. Integrated planning is the ONLY way to effectively guide and control your business.”
– John King
Just a Few of the Brands We’ve Worked With
Let us help you mine your data for marketing gold!
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