Get to your Locked up Data and Utilize Reliable, Consistent Information
A marketing database solution with more than 12 years of proven client results, our Marketing Database Solution lets you access and utilize critical marketing data currently trapped inside your systems. Finally, you can analyze information that you need to maximize your multi-channel sales and profitability. MktDb executes analytical routines to provide easy access to the marketing, operations, merchandising, inventory and finance data that you need.
“An invaluable profit tool for Multi-Channel Marketers who want daily access to important hidden data.”
Marketing Database Solution delivers:
- Channel Preference module precisely targets only those buyers most likely to respond
- Custom list segmentation by marketing channel (catalog, email, website, etc.)
- Easily extractable mail files, database, updates, and suppress files etc.
- Internal De-Dupe and Purchase History consolidation by Household
- Email Service Provider (ESP) integration – a comprehensive Data Repository for all your email data
- External Data – Incorporates Google Analytics, Email, 4Cite, and more
- Daily demand, sales, returns, and cancels reporting for catalog, ecommerce, email and all media promotions
- Custom report creation transforming marketing and operational data into important information you need to run your business profitably
- Daily in-house Matchback process so you make solid marketing decisions based upon up-to-date performance data using your custom order attribution rules
- Customer Long-Term-Value, quickly identifying your most productive customer list segments
- Consistent data accuracy and integrity, eliminating common concerns about data reliability
- Ready accessibility through popular Excel, Access and Business Intelligence tools…and more
“Before I found KSSI, I was really frustrated with an order processing system that locked up data we needed to improve our business. John quickly provided software tools that gave us ready access to accurate response data, refined customer databases and much more. No question, I credit John’s expert guidance and systems as key contributing factors in our company’s substantial sales growth and profitability over the past 10 years.”
“Never wade into the sea of data looking for pearls of enlightenment. Always clearly formulate the questions you have and know what valuable action you will take based upon the answers. Make hypotheses that you can test."
– John King
Just a Few of the Brands We’ve Worked With
Let us help you mine your data for marketing gold!
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